Color

#940fbd

#940fbd
hex#940fbd
rgbrgb(148, 15, 189)
hslhsl(286, 85%, 40%)
oklchoklch(0.501 0.239 315.3)
Closest name: Nebula (#a104c3)Relative luminance 0.1031

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38bd0f

#3e0fbd · #bd0f8e

#bd940f · #0fbd94

Split-complementary

Open in tool →

#8ebd0f · #0fbd3e

#bd3e0f · #38bd0f · #0f8ebd

Contrast

#940fbd as textRatioAAAA largeAAAFix
Aaon white
6.86:1passpassfail
  • AAA: use #910fb8 as the text (7.08:1)
Aaon black
3.06:1failpassfail
  • AA: use #bc1ded as the text (4.54:1)
  • AAA: use #d268f3 as the text (7.01:1)
  • AA: or shift the background to #d4d4d4 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #940fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#940fbd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #940fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #940fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/940fbd-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md