Color

#940eaf

#940eaf
hex#940eaf
rgbrgb(148, 14, 175)
hslhsl(290, 85%, 37%)
oklchoklch(0.491 0.229 319.3)
Closest name: Nebula (#a104c3)Relative luminance 0.0971

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29af0e

#440eaf · #af0e79

#af940e · #0eaf94

Split-complementary

Open in tool →

#79af0e · #0eaf44

#af440e · #29af0e · #0e79af

Contrast

#940eaf as textRatioAAAA largeAAAFix
Aaon white
7.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #c413e7 as the text (4.59:1)
  • AAA: use #db63f2 as the text (7.08:1)
  • AA: or shift the background to #cfcfcf (4.58:1)
  • AAA: or shift the background to #ffffff (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #940eaf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#940eaf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #940eaf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #940eaf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/940eaf-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md