Color

#940bad

#940bad
hex#940bad
rgbrgb(148, 11, 173)
hslhsl(291, 88%, 36%)
oklchoklch(0.488 0.229 320)
Closest name: Nebula (#a104c3)Relative luminance 0.0955

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23ad0b

#440bad · #ad0b74

#ad940b · #0bad94

Split-complementary

Open in tool →

#74ad0b · #0bad44

#ad440b · #23ad0b · #0b74ad

Contrast

#940bad as textRatioAAAA largeAAAFix
Aaon white
7.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #c60fe6 as the text (4.61:1)
  • AAA: use #df61f5 as the text (7.17:1)
  • AA: or shift the background to #cfcfcf (4.63:1)
  • AAA: or shift the background to #fcfcfc (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #940bad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#940bad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #940bad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #940bad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/940bad-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md