Color

#940ac2

#940ac2
hex#940ac2
rgbrgb(148, 10, 194)
hslhsl(285, 90%, 40%)
oklchoklch(0.504 0.245 314)
Closest name: Nebula (#a104c3)Relative luminance 0.1041

Colors that go with #940ac2

Denim, Forest Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38c20a

#380ac2 · #c20a94

#c2940a · #0ac294

Split-complementary

Open in tool →

#94c20a · #0ac238

#c2380a · #38c20a · #0a94c2

Contrast

#940ac2 as textRatioAAAA largeAAAFix
Aaon white
6.81:1passpassfail
  • AAA: use #900abd as the text (7.08:1)
Aaon black
3.08:1failpassfail
  • AA: use #bc16f3 as the text (4.55:1)
  • AAA: use #d469f7 as the text (7.16:1)
  • AA: or shift the background to #d4d4d4 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #940ac2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#940ac2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #940ac2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #940ac2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/940ac2-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md