Color

#9398bd

#9398bd
hex#9398bd
rgbrgb(147, 152, 189)
hslhsl(233, 24%, 66%)
oklchoklch(0.689 0.055 278.8)
Closest name: Easter Egg (#8e97c7)Relative luminance 0.3233

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdb893

#93adbd · #a393bd

#bd9398 · #98bd93

Split-complementary

Open in tool →

#bda393 · #adbd93

#bd93ad · #bdb893 · #93bda3

Contrast

#9398bd as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #6a71a4 as the text (4.66:1)
  • AAA: use #4f5582 as the text (7.11:1)
  • AA: or shift the background to #303030 (4.69:1)
  • AAA: or shift the background to #0a0a0a (7.04:1)
Aaon black
7.47:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9398bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #9398bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9398bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9398bd-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md