Color

#90376e

#90376e
hex#90376e
rgbrgb(144, 55, 110)
hslhsl(323, 45%, 39%)
oklchoklch(0.479 0.136 345.4)
Closest name: Bruise (#7e4071)Relative luminance 0.0979

Colors that go with #90376e

Taupe, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#379059

#863790 · #903741

#6e9037 · #376e90

Split-complementary

Open in tool →

#419037 · #379086

#908637 · #379059 · #374190

Contrast

#90376e as textRatioAAAA largeAAAFix
Aaon white
7.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #bc4e91 as the text (4.64:1)
  • AAA: use #ce7eaf as the text (7.23:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90376e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#90376e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #90376e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #90376e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/90376e-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md