Color

#80398e

#80398e
hex#80398e
rgbrgb(128, 57, 142)
hslhsl(290, 43%, 39%)
oklchoklch(0.474 0.149 320.8)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0947

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#478e39

#55398e · #8e3972

#8e8039 · #398e80

Split-complementary

Open in tool →

#728e39 · #398e55

#8e5539 · #478e39 · #39728e

Contrast

#80398e as textRatioAAAA largeAAAFix
Aaon white
7.26:1passpasspassPasses AAA — no fix needed.
Aaon black
2.89:1failfailfail
  • AA: use #a850b9 as the text (4.51:1)
  • AAA: use #bf7fcc as the text (7.12:1)
  • AA: or shift the background to #cccccc (4.52:1)
  • AAA: or shift the background to #fcfcfc (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #80398e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#80398e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #80398e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #80398e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/80398e-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md