Color

#7f73ed

#7f73ed
hex#7f73ed
rgbrgb(127, 115, 237)
hslhsl(246, 77%, 69%)
oklchoklch(0.626 0.177 284.5)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2289

Colors that go with #7f73ed

Amber, Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e1ed73

#73a4ed · #bc73ed

#ed7f73 · #73ed7f

Split-complementary

Open in tool →

#edbc73 · #a4ed73

#ed73a4 · #e1ed73 · #73edbc

Contrast

#7f73ed as textRatioAAAA largeAAAFix
Aaon white
3.77:1failpassfail
  • AA: use #6f61ea as the text (4.59:1)
  • AAA: use #4a38e5 as the text (7.03:1)
  • AA: or shift the background to #1c1c1c (4.53:1)
Aaon black
5.58:1passpassfail
  • AAA: use #948af0 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f73ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f73ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f73ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f73ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f73ed-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md