Color

#7f243c

#7f243c
hex#7f243c
rgbrgb(127, 36, 60)
hslhsl(344, 56%, 32%)
oklchoklch(0.41 0.125 8.9)
Closest name: Beet Red (#7e203f)Relative luminance 0.061

Colors that go with #7f243c

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#247f67

#7f246a · #7f3924

#3c7f24 · #243c7f

Split-complementary

Open in tool →

#247f39 · #246a7f

#6a7f24 · #247f67 · #39247f

Contrast

#7f243c as textRatioAAAA largeAAAFix
Aaon white
9.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.22:1failfailfail
  • AA: use #ca4468 as the text (4.54:1)
  • AAA: use #d97892 as the text (7.05:1)
  • AA: or shift the background to #b3b3b3 (4.51:1)
  • AAA: or shift the background to #dedede (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f243c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f243c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f243c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f243c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f243c-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md