Color

#7e77ca

#7e77ca
hex#7e77ca
rgbrgb(126, 119, 202)
hslhsl(245, 44%, 63%)
oklchoklch(0.612 0.124 286)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2189

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c3ca77

#779aca · #a877ca

#ca7e77 · #77ca7e

Split-complementary

Open in tool →

#caa877 · #9aca77

#ca779a · #c3ca77 · #77caa8

Contrast

#7e77ca as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #7068c4 as the text (4.7:1)
  • AAA: use #5147b8 as the text (7.13:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.38:1passpassfail
  • AAA: use #9691d4 as the text (7.3:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e77ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e77ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e77ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e77ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e77ca-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md