Color

#7d77cf

#7d77cf
hex#7d77cf
rgbrgb(125, 119, 207)
hslhsl(244, 48%, 64%)
oklchoklch(0.614 0.131 285)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2206

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c9cf77

#779dcf · #a977cf

#cf7d77 · #77cf7d

Split-complementary

Open in tool →

#cfa977 · #9dcf77

#cf779d · #c9cf77 · #77cfa9

Contrast

#7d77cf as textRatioAAAA largeAAAFix
Aaon white
3.88:1failpassfail
  • AA: use #6f68ca as the text (4.66:1)
  • AAA: use #4e46be as the text (7.13:1)
  • AA: or shift the background to #171717 (4.62:1)
Aaon black
5.41:1passpassfail
  • AAA: use #938ed7 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d77cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d77cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d77cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d77cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d77cf-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md