Color

#7d77ca

#7d77ca
hex#7d77ca
rgbrgb(125, 119, 202)
hslhsl(244, 44%, 63%)
oklchoklch(0.611 0.124 285.4)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2182

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5ca77

#779bca · #a677ca

#ca7d77 · #77ca7d

Split-complementary

Open in tool →

#caa677 · #9bca77

#ca779b · #c5ca77 · #77caa6

Contrast

#7d77ca as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #6f68c4 as the text (4.72:1)
  • AAA: use #4f47b8 as the text (7.18:1)
  • AA: or shift the background to #171717 (4.58:1)
Aaon black
5.36:1passpassfail
  • AAA: use #9591d4 as the text (7.28:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d77ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d77ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d77ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d77ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d77ca-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md