Color

#7d77bb

#7d77bb
hex#7d77bb
rgbrgb(125, 119, 187)
hslhsl(245, 33%, 60%)
oklchoklch(0.603 0.102 287)
Closest name: Flood (#6677bb)Relative luminance 0.2114

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5bb77

#7793bb · #9f77bb

#bb7d77 · #77bb7d

Split-complementary

Open in tool →

#bb9f77 · #93bb77

#bb7793 · #b5bb77 · #77bb9f

Contrast

#7d77bb as textRatioAAAA largeAAAFix
Aaon white
4.02:1failpassfail
  • AA: use #736db6 as the text (4.57:1)
  • AAA: use #554f9c as the text (7.04:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.23:1passpassfail
  • AAA: use #948fc7 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d77bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7d77bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d77bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d77bb-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md