Color

#7d74dc

#7d74dc
hex#7d74dc
rgbrgb(125, 116, 220)
hslhsl(245, 60%, 66%)
oklchoklch(0.615 0.153 284.9)
Closest name: mediumpurple (#9370db)Relative luminance 0.2202

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d4dc74

#74a0dc · #b174dc

#dc7d74 · #74dc7d

Split-complementary

Open in tool →

#dcb174 · #a0dc74

#dc74a0 · #d4dc74 · #74dcb1

Contrast

#7d74dc as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #6e64d8 as the text (4.69:1)
  • AAA: use #4b3fcf as the text (7.21:1)
  • AA: or shift the background to #171717 (4.61:1)
Aaon black
5.4:1passpassfail
  • AAA: use #948de2 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d74dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d74dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d74dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d74dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d74dc-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md