Color

#7d72cb

#7d72cb
hex#7d72cb
rgbrgb(125, 114, 203)
hslhsl(247, 46%, 62%)
oklchoklch(0.602 0.133 287.4)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2071

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0cb72

#7294cb · #a972cb

#cb7c72 · #72cb7c

Split-complementary

Open in tool →

#cba972 · #94cb72

#cb7294 · #c0cb72 · #72cba9

Contrast

#7d72cb as textRatioAAAA largeAAAFix
Aaon white
4.08:1failpassfail
  • AA: use #756ac8 as the text (4.51:1)
  • AAA: use #5345ba as the text (7.17:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.14:1passpassfail
  • AAA: use #988fd6 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d72cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d72cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d72cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d72cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d72cb-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md