Color

#7d39ea

#7d39ea
hex#7d39ea
rgbrgb(125, 57, 234)
hslhsl(263, 81%, 57%)
oklchoklch(0.539 0.244 294)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1323

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6ea39

#394dea · #d539ea

#ea7d39 · #39ea7d

Split-complementary

Open in tool →

#ead539 · #4dea39

#ea394d · #a6ea39 · #39ead5

Contrast

#7d39ea as textRatioAAAA largeAAAFix
Aaon white
5.76:1passpassfail
  • AAA: use #6a1de7 as the text (7.14:1)
Aaon black
3.65:1failpassfail
  • AA: use #8f54ed as the text (4.66:1)
  • AAA: use #ad82f2 as the text (7.25:1)
  • AA: or shift the background to #e6e6e6 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d39ea as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7d39ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d39ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d39ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d39ea-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md