Color

#7d174d

#7d174d
hex#7d174d
rgbrgb(125, 23, 77)
hslhsl(328, 69%, 29%)
oklchoklch(0.4 0.144 353.8)
Closest name: Beet Red (#7e203f)Relative luminance 0.0551

Colors that go with #7d174d

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#177d47

#7a177d · #7d171a

#4d7d17 · #174d7d

Split-complementary

Open in tool →

#1a7d17 · #177d7a

#7d7a17 · #177d47 · #171a7d

Contrast

#7d174d as textRatioAAAA largeAAAFix
Aaon white
9.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.1:1failfailfail
  • AA: use #d72885 as the text (4.53:1)
  • AAA: use #e46cac as the text (7.04:1)
  • AA: or shift the background to #b0b0b0 (4.61:1)
  • AAA: or shift the background to #d9d9d9 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d174d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d174d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d174d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d174d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d174d-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md