Color

#7d0490

#7d0490
hex#7d0490
rgbrgb(125, 4, 144)
hslhsl(292, 95%, 29%)
oklchoklch(0.429 0.202 321)
Closest name: Ultraberry (#770088)Relative luminance 0.0646

Colors that go with #7d0490

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#169004

#370490 · #90045d

#907d04 · #04907d

Split-complementary

Open in tool →

#5d9004 · #049037

#903704 · #169004 · #045d90

Contrast

#7d0490 as textRatioAAAA largeAAAFix
Aaon white
9.16:1passpasspassPasses AAA — no fix needed.
Aaon black
2.29:1failfailfail
  • AA: use #c706e5 as the text (4.59:1)
  • AAA: use #e556fb as the text (7.06:1)
  • AA: or shift the background to #b8b8b8 (4.62:1)
  • AAA: or shift the background to #e3e3e3 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d0490 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d0490 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d0490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d0490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d0490-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md