Color

#7c77df

#7c77df
hex#7c77df
rgbrgb(124, 119, 223)
hslhsl(243, 62%, 67%)
oklchoklch(0.622 0.153 283.2)
Closest name: mediumpurple (#9370db)Relative luminance 0.2281

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dadf77

#77a6df · #b077df

#df7c77 · #77df7c

Split-complementary

Open in tool →

#dfb077 · #a6df77

#df77a6 · #dadf77 · #77dfb0

Contrast

#7c77df as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #6c66db as the text (4.6:1)
  • AAA: use #4841d2 as the text (7.09:1)
  • AA: or shift the background to #1c1c1c (4.51:1)
Aaon black
5.56:1passpassfail
  • AAA: use #948fe5 as the text (7.32:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c77df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c77df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c77df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c77df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c77df-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md