Color

#7c4672

#7c4672
hex#7c4672
rgbrgb(124, 70, 114)
hslhsl(311, 28%, 38%)
oklchoklch(0.474 0.096 334.1)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0988

Colors that go with #7c4672

Sea Green, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#467c50

#6b467c · #7c4657

#727c46 · #46727c

Split-complementary

Open in tool →

#577c46 · #467c6b

#7c6b46 · #467c50 · #46577c

Contrast

#7c4672 as textRatioAAAA largeAAAFix
Aaon white
7.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #a35c96 as the text (4.53:1)
  • AAA: use #bb86b1 as the text (7.16:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c4672 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c4672 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c4672
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c4672 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c4672-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md