Color

#7c3c9a

#7c3c9a
hex#7c3c9a
rgbrgb(124, 60, 154)
hslhsl(281, 44%, 42%)
oklchoklch(0.481 0.155 313.5)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0985

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5a9a3c

#4d3c9a · #9a3c89

#9a7c3c · #3c9a7c

Split-complementary

Open in tool →

#899a3c · #3c9a4d

#9a4d3c · #5a9a3c · #3c899a

Contrast

#7c3c9a as textRatioAAAA largeAAAFix
Aaon white
7.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #9f5abf as the text (4.69:1)
  • AAA: use #b682ce as the text (7.07:1)
  • AA: or shift the background to #cfcfcf (4.54:1)
  • AAA: or shift the background to #ffffff (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c3c9a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c3c9a reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c3c9a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c3c9a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c3c9a-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md