Color

#7c1d30

#7c1d30
hex#7c1d30
rgbrgb(124, 29, 48)
hslhsl(348, 62%, 30%)
oklchoklch(0.394 0.129 14.2)
Closest name: Beet Red (#7e203f)Relative luminance 0.0538

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7c69

#7c1d5f · #7c3a1d

#307c1d · #1d307c

Split-complementary

Open in tool →

#1d7c3a · #1d5f7c

#5f7c1d · #1d7c69 · #3a1d7c

Contrast

#7c1d30 as textRatioAAAA largeAAAFix
Aaon white
10.12:1passpasspassPasses AAA — no fix needed.
Aaon black
2.08:1failfailfail
  • AA: use #d13d5b as the text (4.53:1)
  • AAA: use #df778c as the text (7.16:1)
  • AA: or shift the background to #adadad (4.51:1)
  • AAA: or shift the background to #d9d9d9 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c1d30 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c1d30 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c1d30
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c1d30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c1d30-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md