Color

#7b7304

#7b7304
hex#7b7304
rgbrgb(123, 115, 4)
hslhsl(56, 94%, 25%)
oklchoklch(0.546 0.114 104.7)
Closest name: Crocodile Style (#767437)Relative luminance 0.1648

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#040c7c

#7c3804 · #487c04

#047c74 · #74047c

Split-complementary

Open in tool →

#04487c · #38047c

#047c38 · #040c7c · #7c0448

Contrast

#7b7304 as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #5e5803 as the text (7.31:1)
Aaon black
4.3:1failpassfail
  • AA: use #817804 as the text (4.62:1)
  • AAA: use #a39905 as the text (7.12:1)
  • AA: or shift the background to #f7f7f7 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b7304 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b7304 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b7304
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b7304 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b7304-bdbea2-4e9edf-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md