Color

#7b700f

#7b700f
hex#7b700f
rgbrgb(123, 112, 15)
hslhsl(54, 78%, 27%)
oklchoklch(0.539 0.108 102.2)
Closest name: Crocodile Style (#767437)Relative luminance 0.1583

Colors that go with #7b700f

Charcoal, Denim and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7b700f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0f1a7b

#7b3a0f · #507b0f

#0f7b70 · #700f7b

Split-complementary

Open in tool →

#0f507b · #3a0f7b

#0f7b3a · #0f1a7b · #7b0f50

Contrast

#7b700f as textRatioAAAA largeAAAFix
Aaon white
5.04:1passpassfail
  • AAA: use #5f570c as the text (7.36:1)
Aaon black
4.17:1failpassfail
  • AA: use #847810 as the text (4.68:1)
  • AAA: use #a89915 as the text (7.23:1)
  • AA: or shift the background to #f2f2f2 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b700f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b700f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b700f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b700f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b700f-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md