Color

#7b4bd2

#7b4bd2
hex#7b4bd2
rgbrgb(123, 75, 210)
hslhsl(261, 60%, 56%)
oklchoklch(0.539 0.198 295.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.139

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a3d24b

#4b60d2 · #be4bd2

#d27b4b · #4bd27b

Split-complementary

Open in tool →

#d2be4b · #60d24b

#d24b60 · #a3d24b · #4bd2be

Contrast

#7b4bd2 as textRatioAAAA largeAAAFix
Aaon white
5.56:1passpassfail
  • AAA: use #6933cc as the text (7.13:1)
Aaon black
3.78:1failpassfail
  • AA: use #875cd6 as the text (4.53:1)
  • AAA: use #a585e0 as the text (7.03:1)
  • AA: or shift the background to #e8e8e8 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b4bd2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b4bd2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b4bd2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b4bd2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b4bd2-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md