Color

#7b3696

#7b3696
hex#7b3696
rgbrgb(123, 54, 150)
hslhsl(283, 47%, 40%)
oklchoklch(0.469 0.159 315.2)
Closest name: rebeccapurple (#663399)Relative luminance 0.0905

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#519636

#4b3696 · #963681

#967b36 · #36967b

Split-complementary

Open in tool →

#819636 · #36964b

#964b36 · #519636 · #368196

Contrast

#7b3696 as textRatioAAAA largeAAAFix
Aaon white
7.47:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #a253c1 as the text (4.54:1)
  • AAA: use #ba80d1 as the text (7.1:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b3696 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b3696 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b3696
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b3696 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b3696-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md