Color

#7b0d87

#7b0d87
hex#7b0d87
rgbrgb(123, 13, 135)
hslhsl(294, 82%, 29%)
oklchoklch(0.422 0.19 323.3)
Closest name: Ultraberry (#770088)Relative luminance 0.0625

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#19870d

#3e0d87 · #870d56

#877a0d · #0d877a

Split-complementary

Open in tool →

#56870d · #0d873e

#873e0d · #19870d · #0d5687

Contrast

#7b0d87 as textRatioAAAA largeAAAFix
Aaon white
9.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #c616da as the text (4.53:1)
  • AAA: use #e161ef as the text (7.16:1)
  • AA: or shift the background to #b5b5b5 (4.55:1)
  • AAA: or shift the background to #e0e0e0 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b0d87 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b0d87 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b0d87
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b0d87 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b0d87-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md