Color

#7a71da

#7a71da
hex#7a71da
rgbrgb(122, 113, 218)
hslhsl(245, 59%, 65%)
oklchoklch(0.606 0.155 284.7)
Closest name: mediumpurple (#9370db)Relative luminance 0.2101

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d2da71

#719dda · #af71da

#da7a71 · #71da7a

Split-complementary

Open in tool →

#daaf71 · #9dda71

#da719d · #d2da71 · #71daaf

Contrast

#7a71da as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #6e65d7 as the text (4.66:1)
  • AAA: use #4c40ce as the text (7.16:1)
  • AA: or shift the background to #141414 (4.56:1)
Aaon black
5.2:1passpassfail
  • AAA: use #948de2 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a71da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a71da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a71da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a71da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a71da-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md