Color

#7a701f

#7a701f
hex#7a701f
rgbrgb(122, 112, 31)
hslhsl(53, 59%, 30%)
oklchoklch(0.539 0.1 102.1)
Closest name: Crocodile Style (#767437)Relative luminance 0.1582

Colors that go with #7a701f

Charcoal, Denim and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7a701f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1f2a7a

#7a421f · #577a1f

#1f7a6f · #6f1f7a

Split-complementary

Open in tool →

#1f577a · #421f7a

#1f7a42 · #1f2a7a · #7a1f57

Contrast

#7a701f as textRatioAAAA largeAAAFix
Aaon white
5.04:1passpassfail
  • AAA: use #615919 as the text (7.12:1)
Aaon black
4.16:1failpassfail
  • AA: use #827721 as the text (4.61:1)
  • AAA: use #a6982b as the text (7.15:1)
  • AA: or shift the background to #f2f2f2 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a701f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a701f reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a701f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a701f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a701f-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md