Color

#7a3ff8

#7a3ff8
hex#7a3ff8
rgbrgb(122, 63, 248)
hslhsl(259, 93%, 61%)
oklchoklch(0.554 0.253 290.1)
Closest name: Candy Grape Fizz (#7755ee)Relative luminance 0.1447

Colors that go with #7a3ff8

Midnight Blue, Olive Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdf83f

#3f61f8 · #d63ff8

#f87a3f · #3ff87a

Split-complementary

Open in tool →

#f8d63f · #61f83f

#f83f61 · #bdf83f · #3ff8d6

Contrast

#7a3ff8 as textRatioAAAA largeAAAFix
Aaon white
5.39:1passpassfail
  • AAA: use #5e18f7 as the text (7.12:1)
Aaon black
3.89:1failpassfail
  • AA: use #8753f9 as the text (4.64:1)
  • AAA: use #a67ffa as the text (7.04:1)
  • AA: or shift the background to #ebebeb (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a3ff8 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7a3ff8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a3ff8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a3ff8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a3ff8-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md