Color

#7a3597

#7a3597
hex#7a3597
rgbrgb(122, 53, 151)
hslhsl(282, 48%, 40%)
oklchoklch(0.467 0.162 314.4)
Closest name: rebeccapurple (#663399)Relative luminance 0.0892

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#529735

#493597 · #973583

#977a35 · #35977a

Split-complementary

Open in tool →

#839735 · #359749

#974935 · #529735 · #358397

Contrast

#7a3597 as textRatioAAAA largeAAAFix
Aaon white
7.54:1passpasspassPasses AAA — no fix needed.
Aaon black
2.78:1failfailfail
  • AA: use #a255c3 as the text (4.62:1)
  • AAA: use #b97fd2 as the text (7.03:1)
  • AA: or shift the background to #c9c9c9 (4.56:1)
  • AAA: or shift the background to #f7f7f7 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a3597 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a3597 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a3597
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a3597 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a3597-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md