Color

#7a07df

#7a07df
hex#7a07df
rgbrgb(122, 7, 223)
hslhsl(272, 94%, 45%)
oklchoklch(0.494 0.264 297.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0962

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6cdf07

#0e07df · #df07d7

#df7a07 · #07df7a

Split-complementary

Open in tool →

#d7df07 · #07df0e

#df0e07 · #6cdf07 · #07d7df

Contrast

#7a07df as textRatioAAAA largeAAAFix
Aaon white
7.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #a23ef9 as the text (4.59:1)
  • AAA: use #bc74fb as the text (7.03:1)
  • AA: or shift the background to #cfcfcf (4.61:1)
  • AAA: or shift the background to #fcfcfc (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a07df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a07df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a07df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a07df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a07df-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md