Color

#7979ec

#7979ec
hex#7979ec
rgbrgb(121, 121, 236)
hslhsl(240, 75%, 70%)
oklchoklch(0.631 0.169 280.4)
Closest name: Pan Purple (#657aef)Relative luminance 0.238

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ecec79

#79b3ec · #b379ec

#ec7979 · #79ec79

Split-complementary

Open in tool →

#ecb379 · #b3ec79

#ec79b3 · #ecec79 · #79ecb3

Contrast

#7979ec as textRatioAAAA largeAAAFix
Aaon white
3.65:1failpassfail
  • AA: use #6363e9 as the text (4.68:1)
  • AAA: use #3b3be3 as the text (7.19:1)
  • AA: or shift the background to #1f1f1f (4.52:1)
Aaon black
5.76:1passpassfail
  • AAA: use #8b8bee as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7979ec as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7979ec reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7979ec
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7979ec and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7979ec-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md