Color

#796ca7

#796ca7
hex#796ca7
rgbrgb(121, 108, 167)
hslhsl(253, 25%, 54%)
oklchoklch(0.567 0.09 293.4)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1758

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9aa76c

#6c7da7 · #966ca7

#a7796c · #6ca779

Split-complementary

Open in tool →

#a7966c · #7da76c

#a76c7d · #9aa76c · #6ca796

Contrast

#796ca7 as textRatioAAAA largeAAAFix
Aaon white
4.65:1passpassfail
  • AAA: use #5c5086 as the text (7.13:1)
Aaon black
4.52:1passpassfail
  • AAA: use #998fbc as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #796ca7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #796ca7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #796ca7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/796ca7-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md