Color

#7969bf

#7969bf
hex#7969bf
rgbrgb(121, 105, 191)
hslhsl(251, 40%, 58%)
oklchoklch(0.575 0.13 290.3)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1793

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afbf69

#6984bf · #a469bf

#bf7969 · #69bf79

Split-complementary

Open in tool →

#bfa469 · #84bf69

#bf6984 · #afbf69 · #69bfa4

Contrast

#7969bf as textRatioAAAA largeAAAFix
Aaon white
4.58:1passpassfail
  • AAA: use #5b49ab as the text (7.03:1)
Aaon black
4.59:1passpassfail
  • AAA: use #998dce as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7969bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7969bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7969bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7969bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7969bf-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md