Color

#7940ce

#7940ce
hex#7940ce
rgbrgb(121, 64, 206)
hslhsl(264, 59%, 53%)
oklchoklch(0.519 0.207 297)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1219

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#95ce40

#404fce · #c040ce

#ce7940 · #40ce79

Split-complementary

Open in tool →

#cec040 · #4fce40

#ce404f · #95ce40 · #40cec0

Contrast

#7940ce as textRatioAAAA largeAAAFix
Aaon white
6.11:1passpassfail
  • AAA: use #6e33c7 as the text (7.09:1)
Aaon black
3.44:1failpassfail
  • AA: use #8d5dd5 as the text (4.66:1)
  • AAA: use #a985e0 as the text (7.12:1)
  • AA: or shift the background to #dedede (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7940ce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7940ce reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7940ce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7940ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7940ce-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md