Color

#793bbf

#793bbf
hex#793bbf
rgbrgb(121, 59, 191)
hslhsl(268, 53%, 49%)
oklchoklch(0.502 0.196 301)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1095

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#81bf3b

#3b3fbf · #bb3bbf

#bf793b · #3bbf79

Split-complementary

Open in tool →

#bfbb3b · #3fbf3b

#bf3b3f · #81bf3b · #3bbfbb

Contrast

#793bbf as textRatioAAAA largeAAAFix
Aaon white
6.58:1passpassfail
  • AAA: use #7438b7 as the text (7.02:1)
Aaon black
3.19:1failpassfail
  • AA: use #905bcd as the text (4.56:1)
  • AAA: use #ad86da as the text (7.2:1)
  • AA: or shift the background to #d6d6d6 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #793bbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#793bbf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #793bbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #793bbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/793bbf-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md