Color

#79178c

#79178c
hex#79178c
rgbrgb(121, 23, 140)
hslhsl(290, 72%, 32%)
oklchoklch(0.428 0.186 320.2)
Closest name: Ultraberry (#770088)Relative luminance 0.0657

Colors that go with #79178c

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2a8c17

#3e178c · #8c1765

#8c7917 · #178c79

Split-complementary

Open in tool →

#658c17 · #178c3e

#8c3e17 · #2a8c17 · #17658c

Contrast

#79178c as textRatioAAAA largeAAAFix
Aaon white
9.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #be28dc as the text (4.53:1)
  • AAA: use #d36ee7 as the text (7.15:1)
  • AA: or shift the background to #b8b8b8 (4.57:1)
  • AAA: or shift the background to #e3e3e3 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79178c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#79178c reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79178c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79178c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79178c-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md