Color

#790f8a

#790f8a
hex#790f8a
rgbrgb(121, 15, 138)
hslhsl(292, 80%, 30%)
oklchoklch(0.422 0.19 321.3)
Closest name: Ultraberry (#770088)Relative luminance 0.0624

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#208a0f

#3c0f8a · #8a0f5d

#8a790f · #0f8a79

Split-complementary

Open in tool →

#5d8a0f · #0f8a3c

#8a3c0f · #208a0f · #0f5d8a

Contrast

#790f8a as textRatioAAAA largeAAAFix
Aaon white
9.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #c619e1 as the text (4.63:1)
  • AAA: use #db63ee as the text (7.03:1)
  • AA: or shift the background to #b5b5b5 (4.56:1)
  • AAA: or shift the background to #e0e0e0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790f8a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#790f8a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #790f8a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #790f8a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790f8a-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md