Color

#790edd

#790edd
hex#790edd
rgbrgb(121, 14, 221)
hslhsl(271, 88%, 46%)
oklchoklch(0.493 0.26 297.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.096

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72dd0e

#120edd · #dd0ed9

#dd790e · #0edd79

Split-complementary

Open in tool →

#d9dd0e · #0edd12

#dd120e · #72dd0e · #0ed9dd

Contrast

#790edd as textRatioAAAA largeAAAFix
Aaon white
7.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #9e44f3 as the text (4.57:1)
  • AAA: use #ba79f6 as the text (7.15:1)
  • AA: or shift the background to #cfcfcf (4.62:1)
  • AAA: or shift the background to #fcfcfc (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790edd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#790edd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #790edd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #790edd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790edd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md