Color

#790dde

#790dde
hex#790dde
rgbrgb(121, 13, 222)
hslhsl(271, 89%, 46%)
oklchoklch(0.493 0.261 297.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0963

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72de0d

#100dde · #de0dda

#de790d · #0dde79

Split-complementary

Open in tool →

#dade0d · #0dde10

#de100d · #72de0d · #0ddade

Contrast

#790dde as textRatioAAAA largeAAAFix
Aaon white
7.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #9f43f4 as the text (4.58:1)
  • AAA: use #ba78f7 as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.61:1)
  • AAA: or shift the background to #ffffff (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790dde as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#790dde reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #790dde
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #790dde and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790dde-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md