Color

#790be0

#790be0
hex#790be0
rgbrgb(121, 11, 224)
hslhsl(271, 91%, 46%)
oklchoklch(0.495 0.264 297.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0969

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72e00b

#0e0be0 · #e00bdc

#e0790b · #0be079

Split-complementary

Open in tool →

#dce00b · #0be00e

#e00e0b · #72e00b · #0bdce0

Contrast

#790be0 as textRatioAAAA largeAAAFix
Aaon white
7.15:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #9f41f6 as the text (4.56:1)
  • AAA: use #ba77f9 as the text (7.09:1)
  • AA: or shift the background to #cfcfcf (4.59:1)
  • AAA: or shift the background to #ffffff (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790be0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#790be0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #790be0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #790be0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790be0-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md