Color

#7909aa

#7909aa
hex#7909aa
rgbrgb(121, 9, 170)
hslhsl(282, 90%, 35%)
oklchoklch(0.445 0.219 310.6)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0716

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39aa09

#2909aa · #aa0989

#aa7909 · #09aa79

Split-complementary

Open in tool →

#89aa09 · #09aa29

#aa2909 · #39aa09 · #0989aa

Contrast

#7909aa as textRatioAAAA largeAAAFix
Aaon white
8.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #b625f4 as the text (4.56:1)
  • AAA: use #ce6ef7 as the text (7.2:1)
  • AA: or shift the background to #bdbdbd (4.6:1)
  • AAA: or shift the background to #e8e8e8 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7909aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7909aa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7909aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7909aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7909aa-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md