Color

#790995

#790995
hex#790995
rgbrgb(121, 9, 149)
hslhsl(288, 89%, 31%)
oklchoklch(0.428 0.202 317.4)
Closest name: Ultraberry (#770088)Relative luminance 0.0643

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#259509

#330995 · #95096b

#957909 · #099579

Split-complementary

Open in tool →

#6b9509 · #099533

#953309 · #259509 · #096b95

Contrast

#790995 as textRatioAAAA largeAAAFix
Aaon white
9.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.29:1failfailfail
  • AA: use #c00eec as the text (4.52:1)
  • AAA: use #d965f6 as the text (7.14:1)
  • AA: or shift the background to #b8b8b8 (4.63:1)
  • AAA: or shift the background to #e3e3e3 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790995 as the background.

Brands using this color

Fonts for this mood

#790995 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #790995
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #790995 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790995-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md