Color

#79078d

#79078d
hex#79078d
rgbrgb(121, 7, 141)
hslhsl(291, 91%, 29%)
oklchoklch(0.421 0.197 320.3)
Closest name: Ultraberry (#770088)Relative luminance 0.0614

Colors that go with #79078d

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1b8d07

#36078d · #8d075e

#8d7907 · #078d79

Split-complementary

Open in tool →

#5e8d07 · #078d36

#8d3607 · #1b8d07 · #075e8d

Contrast

#79078d as textRatioAAAA largeAAAFix
Aaon white
9.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #c40be5 as the text (4.53:1)
  • AAA: use #e05ef7 as the text (7.11:1)
  • AA: or shift the background to #b5b5b5 (4.6:1)
  • AAA: or shift the background to #dedede (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79078d as the background.

Brands using this color

Fonts for this mood

#79078d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79078d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79078d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79078d-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md