Color
#790301
#790301rgb(121, 3, 1)hsl(1, 98%, 24%)oklch(0.363 0.147 29.4)Colors that go with #790301
Teal, Taupe and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #790301 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Taupe #483c32
shippedTaupe is paired with #790301 in 4 real palettes, including Bookshop and Cider, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #790301 in 3 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #790301: 3 real palettes, including Heinz's brand system and State Farm's brand system, as the accent.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #790301 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementSteel Blue is a split-complement of #790301: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
shippedDesigners have shipped Copper with #790301: two real palettes: Bramble and Chipotle's brand system, as the supporting colour.
Cream #fffdd0
neutralCream is the surface #790301 wants: a warm off-white that shares its undertone, so #790301 reads softer on it than on pure white.
Real palettes that use #790301
Tints & shades
Harmonies
Contrast
| #790301 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.5:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.83:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790301 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#790301 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #790301 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/790301-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md