Color

#7878bf

#7878bf
hex#7878bf
rgbrgb(120, 120, 191)
hslhsl(240, 36%, 61%)
oklchoklch(0.603 0.107 282.7)
Closest name: Flood (#6677bb)Relative luminance 0.2119

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfbf78

#789cbf · #9c78bf

#bf7878 · #78bf78

Split-complementary

Open in tool →

#bf9c78 · #9cbf78

#bf789c · #bfbf78 · #78bf9c

Contrast

#7878bf as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #6d6dba as the text (4.62:1)
  • AAA: use #4e4ea6 as the text (7.08:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.24:1passpassfail
  • AAA: use #9090cb as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7878bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7878bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7878bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7878bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7878bf-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md