Color

#78780d

#78780d
hex#78780d
rgbrgb(120, 120, 13)
hslhsl(60, 80%, 26%)
oklchoklch(0.555 0.117 109.7)
Closest name: olive (#808000)Relative luminance 0.1746

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d0d77

#77420d · #42770d

#0d7777 · #770d77

Split-complementary

Open in tool →

#0d4277 · #420d77

#0d7742 · #0d0d77 · #770d42

Contrast

#78780d as textRatioAAAA largeAAAFix
Aaon white
4.68:1passpassfail
  • AAA: use #5c5c0a as the text (7.02:1)
Aaon black
4.49:1failpassfail
  • AA: use #7c7c0e as the text (4.75:1)
  • AAA: use #9c9c11 as the text (7.18:1)
  • AA: or shift the background to #fcfcfc (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78780d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78780d reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78780d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78780d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78780d-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md