Color

#78722b

#78722b
hex#78722b
rgbrgb(120, 114, 43)
hslhsl(55, 47%, 32%)
oklchoklch(0.543 0.092 104.5)
Closest name: Crocodile Style (#767437)Relative luminance 0.162

Colors that go with #78722b

Charcoal, Denim and Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #78722b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b3278

#784b2b · #58782b

#2b7872 · #722b78

Split-complementary

Open in tool →

#2b5878 · #4b2b78

#2b784b · #2b3278 · #782b58

Contrast

#78722b as textRatioAAAA largeAAAFix
Aaon white
4.95:1passpassfail
  • AAA: use #5e5922 as the text (7.17:1)
Aaon black
4.24:1failpassfail
  • AA: use #7f792e as the text (4.68:1)
  • AAA: use #a1993a as the text (7.13:1)
  • AA: or shift the background to #f5f5f5 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78722b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78722b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78722b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78722b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78722b-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md