Color

#78686b

#78686b
hex#78686b
rgbrgb(120, 104, 107)
hslhsl(349, 7%, 44%)
oklchoklch(0.533 0.021 5.1)
Closest name: Acoustic Brown (#766b69)Relative luminance 0.1496

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#687875

#786873 · #786d68

#6b7868 · #686b78

Split-complementary

Open in tool →

#68786d · #687378

#737868 · #687875 · #6d6878

Contrast

#78686b as textRatioAAAA largeAAAFix
Aaon white
5.26:1passpassfail
  • AAA: use #625558 as the text (7.1:1)
Aaon black
3.99:1failpassfail
  • AA: use #837275 as the text (4.63:1)
  • AAA: use #a09294 as the text (7.03:1)
  • AA: or shift the background to #f0f0f0 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78686b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78686b reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78686b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78686b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78686b-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md